Maldives to do road show to attract Indian tourists, after tourism sector suffers a blow

The relations between India and Maldives have already deteriorated due to which the number of tourists is continuously declining. Therefore, Maldives will organize road shows in India to woo tourists back. Maldives Association of Travel Agents and Tour Operators discussed with the High Commissioner of India on enhancing travel and tourism cooperation between the two countries.

After discussions held at the Indian High Commission in Maale, MATATO stated their intention to collaborate closely with the commission to advance tourism initiatives. They mentioned plans to conduct extensive road shows in major Indian cities and arrange visits for influencers and media to familiarize them with the Maldives in the upcoming months.

“India is an important tourist market for the Maldives, which is why MATATO looks forward to partnering with major travel associations and industry stakeholders across India to promote the Maldives as a premier destination,” it stated.

The Maldives have come under fire after three Maldivian officials made derogatory comments against India and Prime Minister Narendra Modi on social media after Mr. Narendra Modi posted photos and videos of the pristine Lakshadweep islands off the west coast of India on his Instagram account on January 6.

Several Indian celebrities, including celebrities who were planning to visit the Maldives, canceled their reservations. Indian arrivals to the country have dropped from fifth to sixth place since January, according to international tourism arrival figures.

According to data from the Maldives Tourism Ministry, till April 10 this year, out of a total of 6,63,269 tourist arrivals, China topped with 71,995, followed by the United Kingdom (66,999), Russia (66,803), Italy (66,803), and China (66,999). (61,379), Germany (52,256) and India (37,417).

MATATO hailed its meeting with the Indian High Commissioner as a commitment to enhancing Maldives-India tourism ties, anticipating transformative progress in sustainable development cooperation. President Muizzu, upon assuming office in November, urged India to remove its 88 military personnel, citing sovereignty concerns, preceding the diplomatic dispute.

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