India is an extremely significant market for the companies that are planning to expand their smartphone business by launching new stores in different cities. When it comes to attracting its customers, Samsung, Xiami, Vivo have lived up to their reputation in the Indian market.
However, with smart strategies put in place, the South Korean brand Samsung well and truly dominated Chinese mobile manufacturers to become India’s most popular phone maker. For years, Samsung was on top of the leader charts until it was outsmarted by Xiaomi in November 2017.
Even now, Xiaomi continues to be the No. 1 smartphone brand of India. As per a new report coming from Counterpoint Research, Xiaomi leads the Indian smartphone market in 2018 highest ever shipments, which clearly goes to show there is a lot of demand for Xiaomi smartphones these days. Xiaomi is followed by Samsung, Oppo, Vivo, and Micromax.
The report further added that: “India’s overall mobile phone shipments grew 11 per cent and smartphone shipments grew 10 per cent with feature phones growing faster than smartphones (11 per cent). India was also the fastest-growing smartphone market in 2018 with an annual growth rate of 10 per cent..”
The report went on to reveal that “in 2018 Xiaomi has expanded its offline reach with an increased focus on its Mi preferred partners.” Overall, in 2018 Xiaomi’s total market share expanded by 47 per cent, the company announced on Monday.
Karn Chauhan, Research Analyst at Counterpoint Research said, “India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users. However, this accounts for just 45 per cent of the potential total addressable market for smartphones; India is underpenetrated relative to many other markets.
This was one the key reasons for its growth in 2018 where not only new users shifted towards smartphones but there was a healthy upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment.”