Tata Consultancy Services takes the third spot as the third most-valued IT services brand worldwide in 2018-19, the first two being Accenture and IBM, according to a report by Brand Finance. It has been said that four Indian IT services companies namely TCS, Infosys, HCL and Wipro earned the spots in the top-10 global tally.
Accenture took the top-most spot as the world’s most-valued IT services brand, valued at $26.3 billion. The title tag was earlier held by IBM, which now holds the second spot with a brand value of $20.4 billion, according to the report.
“Holding steady in third place is India’s largest IT services conglomerate. TCS. up 23% to $12.8 billion, with a value bolstered by the brand’s disciplined focus on the market’s increased demand for digital services,” it added.
Brand Finance added that TCS is also the first ever Indian IT services brand to clinch success in the Japanese market and has carved out a reputation for itself as a leader in providing an all-round satisfactory customer experience.
According to a report released at the World Economic Forum Annual Meeting in Davos, Switzerland, Wipro pitched into the top-10 list for the first time this year.
“Up 25% to $4 billion. Wipro’s significant investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh have propelled it to be the third fastest-growing brand in the segment: the report noted.
US brand Cognizant- (value up 12% to $8.7 billion) and India’s Infosys (brand value up 8% to $6.5 billion) positioned on to their last year’s ranking of fourth and fifth positions, respectively. Others in the top-10 list are Capgemini, DXC Technology and NTT Data.
“There is a reason why Bangalore is known as the Silicon Valley of India. As more IT services brands ramp up their outsourcing outposts across the country, it is the skilled workforce, world-class facilities and infrastructure that makes India such an attractive location and ultimately a global powerhouse,” Brand Finance Chief Executive Officer David Haigh said.
The rating index is totally based on Brand Finance’s analysis of marketing investments, stakeholder equity and business performance of these companies.
“2018 was a year of celebrations at TCS. marking the completion of five decades of industry-leading customer satisfaction, business performance, and community impact,” TCS Chief Marketing Officer Ravi Viswanathan said in a statement.