In today’s world, cinema is the most popular means of entertainment. Majority of the world watch movies not just for entertainment but to relax for some time. You tend to experience a variety of things while watching movies. Above all, a movie with a beautiful message is sure to win people’s hearts.
Indian film industry makes a staggering amount of money through blockbuster movies. When the new movie is approaching, the movie lovers act quickly to book their preferable seats for the most-awaited movie. People always feel a great sense of accomplishment after watching a movie. Watching a movie on the ‘First Day First Show’ is even more special.
If the movie is awesome, the box-office collections would get bigger and better. The collections that the production team gets after the first day serves as a testament to the fact how the people in today’s world love movies. Right from eating popcorns to watching a complete movie at the best scene, people love to spend from minimums to maximums.
Recently, the movie tickets fares have gone high but still, the movie fans are turning up in numbers to cheer their favourite actors or actresses. On the contrary, some people in the remotest parts of India fail to reach the theatres owing to long distance. Thanks to Satish Kaushik for coming up with Truck-To-Theatre initiative which will now let the rural regions of India to watch the movie for just Rs.35 only.
Satish Kaushik not only helped the rural people in finding the better picture but also took the ideal step in countering the piracy issues. It is learnt that Indian film industry goes through a hefty loss of Rs 18,000 crore ($2.7 billion) and over 60,000 jobs every year due to piracy.
“In a bid to make movie watching available for all and also help in curbing the piracy issues, Director Satish Kaushik, fondly remembered for his iconic role as ‘Calender’ in Mr India, is launching Mobile Digital Movie Theatre (MDMT).”
MDMT was proudly inaugurated by Delhi’s Chief Minister Arvind Kejriwal. The mobile theatres come with superb refurbished trucks with a maximum seating capacity of 150. These theatres will be installed from village to village and will play the latest movies. Now that, the people who live there can breathe a sigh of relief.
The initiative is backed by entrepreneur Sushil Chaudhary, who is the head of Picture Time, a company that runs these mobile theatres. Chaudhary’s aim is to offer a better movie experience at a cheaper rate to the people in the rural regions of India, as reported by Times of India.
The publication further reported, “This is a revolutionary concept and can fulfil the aspirations of people in small towns. There is a shortage of movie theatres in the country as compared to USA and China. According to an estimate, there are around 2,200 multiplexes in India for a population of around 1.3 billion people, which is far below the density in developed countries.”
“The target group of this theatre is people who live in places were cinemas fail to reach,” said Kaushik.