Akshay Kumar cancels Endorsement Deal with Vimal, pledges to contribute entire fee to a worthy cause

Indian celebrities in the film industry get media attention more often than not. Like when they act in a movie and when it becomes a blockbuster hit at the box office, they hit the headlines for all the right reasons. The stars across all the cities have scores of supporters not just in India but elsewhere too.

They do get paid handsomely for each movie and they are known to lead a luxurious life. Besides earning in the grand stage, they also get tonnes of bonuses to earn money in the form of advertisements or endorsing brands.

However, there are some celebrities who don’t want to set a wrong example as they have turned down lucrative deals. They could have easily added more money to their wallets but they chose to remain simple and they became an inspiration amongst the masses.

Akshay Kumar cancels Endorsement Deal with Vimal, pledges to contribute entire fee to a worthy cause

Recently, Bollywood actor Akshay Kumar cancelled his endorsement deal with Vimal and he also pledged to contribute the entire fee to a worthy cause.

Akshay Kumar is not just a reputed actor in the Bollywood industry but also a philanthropist and a good human being. When it comes to helping others at the need of the hour, Akshay is second to none. He has not only extended his services to the film industry but has also won people’s hearts by giving back to society.

The TVC promotion that irked the fans featured Ajay Devgn driving a vehicle while Shah Rukh Khan is seen sitting close to him. At that point, SRK says, “Dekhein, kaun naya khiladi aaya hai (Let’s see who is this new player).”

Meanwhile, Akshay Kumar can be seen making a great passage holding a bundle of ‘vimal elaichi’. Few experts expressed their disappointment over the entertainer’s choice to embrace the item.

Akshay also went on to apologise on Twitter. He tweeted: “I am sorry. I would like to apologize to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me”.

“With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes,” he wrote.