When Sushant Singh and Sai Pallavi turned down lucrative fairness endorsement deals

Bollywood celebrities earn a handsome amount of money through movies. But not all of them are satisfied with the income as they crave to earn more money through advertisements, endorsing brands and so on. Case in point, celebrities are often being targeted by netizens for promoting skin lightening products.

Late Bollywood actor Sushant Singh Rajput set a great example two years ago when he turned down a lucrative deal that was meant to promote skin lightening products. According to reports, Sushant Singh rejected a fairness cream endorsement deal for which he was apparently being offered a staggering sum of Rs 15 crore.

Credits: CNN

For Sushant, money was always not the issue and he reportedly felt that is every actor’s duty to not involve in sending out incorrect messages and was against the idea of endorsing such creams. It was said to be a three-year-long deal which required Sushant Singh Rajput to shoot for as many as six commercials.

A source said, as quoted by Mid-Day, “Sushant doesn’t believe in endorsing such products. So despite it being a lucrative offer, he immediately turned it down. He feels that he needs to be responsible for the kind of products he lends his face to, as several people look up to him.”

He also added that he does not really believe in endorsing or promoting the philosophies of choosing one skin tone over another. “As responsible actors, it is our duty to not indulge in sending out incorrect messages. We should not, in any way, endorse or promote the ideology of preferring one skin tone over another.”

In the past, Abhay Deol started a debate on how important it is for celebrities to choose carefully and not indulge in endorsement deals that are not ethically correct. Sushant proved the fact that he always kept moral values before money. In case you didn’t know, Sushant Singh endorsed creams that aims to solve the issue of acne but he had never endorsed fairness creams.

We lost such a gem of a person.

Sai Pallavi turns down Rs. 2 crore fairness cream ad deal

Sai Pallavi, a popular South Indian actress hogged the limelight after she performed the role of a teacher- ‘Malar’ in Malayalam movie ‘Premam’, which was her debut film in 2015. She was last seen in Malayalam film ‘Athiran’ opposite Fahadh Faasil.

The actress is riding high in confidence now, with her recent hit movies Athiran and Maari 2.

Credits: Bollywood

She made the headlines once again as she has reportedly rejected a fairness cream brand endorsement deal worth 2 crore rupees. Usually, actresses would be looking forward to cashing in on to these types of deals so as to become rich but Sai Pallavi politely turned down the huge fairness cream brand that approached her for a commercial.

Well, the reason for her turning down such a massive deal is quite interesting. Sai Pallavi had earlier said, “I don’t endorse beauty products. You need to be confident about who you are and your skin colour.”

Sai who reportedly, refused to endorse the brand just because of the fact that she hardly uses cosmetics. Sai Pallavi is also known for using the smallest amount of make-up in her films and she is proud of her appearance as she likes to be simple, real and natural, even if it really meant flaunting her appearance with pimples and acne.

As far as her work front is concerned, Sai Pallavi has NGK with Suriya and Virata Parvam alongside Rana Daggubati.