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PM Modi declared Facebook’s most popular leader, Trump comes second

Prime Minister Narendra Modi has as many fans as he has people who don’t actually follow him. As far as social media is concerned, PM Modi is now the most popular world leader.

With 43.74 million likes on his official Facebook Page, PM Modi stole the spotlight on social media. Following him, global leaders are now splashing the cash to promote their posts, a new report revealed.

PM Modi (Credits: News Mobile)

US President Donald Trump follows next on the list with more than 23 million likes on his personal Facebook Page and Jordan’s Queen Rania comes third with 16.9 million likes, said the “2019 World Leaders on Facebook” report – part of the annual “Twiplomacy” study which was prepared by the leading global communications agency BCW (Burson Cohn & Wolfe).

Brazil’s new President Jair Bolsonaro, who took charge at the office on January 1, is the most engaged world leader on Facebook. His Facebook page has gained more than 145 million interactions, which is almost as twice as Trump who has 84 million total interactions.

“Our latest ‘Twiplomacy’ study confirms that even among political figures who easily attract the attention of the public in social media, a paid strategy is still essential to secure reach and make a serious impact,” said Chad Latz, Chief Innovation Officer, BCW.

Interestingly, even the second most-liked picture of a world leader belongs to PM Narendra Modi. Digging a bit deep into the picture, PM Modi stands at a bus stop in a scenic snowy Davos, where he was present at the World Economic Forum 2018.

The most liked photo is the pic of Anushka Sharma and Virat Kohli meeting PM Narendra Modi after their dream wedding. Not just that, Narendra Modi’s overall posts and videos of 2018, received 873,302 interactions on the photo-sharing app.

Narendra Modi is also very active on other social media platforms like Twitter and Facebook, with more than 43 million followers on his Twitter handle and more than 40 million likes on Facebook.

Written by Sagar Abhinandan

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