Indian music label T-Series managed to win the battle against PewDiePie and the latter’s six-year reign as the world’s most popular YouTube channel came to an end.
“It’s incredible to see how media companies like T-Series are flourishing in this space. Whilst YouTube continues to be a pivotal platform for influencers like PewDiePie, media companies have really doubled down on the platform this year,” Denis Crushell from social video analytics firm Tubular Labs recently told The Independent.
“T-Series and its sister channels now see well over 4 billion views per month, making it YouTube’s most viewed media company globally.”
It should be noted that impressive growth of T-Series can be credited to India’s online growth, which now counts close to half a billion internet users across the nation. Despite cheering up his fans to help him in his bid to remain the No.1 popular YouTube channel, Mr Kjellberg claimed he is least bothered by the Indian channel.
“I don’t really care about T-Series, I genuinely don’t, but I think if YouTube does shift in a way where it does feel more corporate, [then] something else will take its place,” he said. “I think people enjoy this connection so much, I think something else will just show up if it feels too corporate.”
Both channels now have more than 89 million subscribers. However, predictions from statistics website Social Blade hint that T-Series will pass 100 million subscribers by June. The takeover comes just 3 days after a terrorist in New Zealand urged people to “subscribe to PewDiePie”, just minutes before entering a mosque in New Zealand’s Christchurch and opened fire on people inside.
Mr Kjellberg also said: “I feel absolutely sickened having my name uttered by this person. My heart and thoughts go out to the victims, families and everyone affected by this tragedy.” As many as 52 people died in what is the ‘deadliest terror attack’ in New Zealand’s history.