In most villages in India, men are tasked with prime responsibilities to run the family as they were considered as the sole breadwinners and you don’t often see many women going to offices as they are forced to sit at home and do household chores. On the contrary, men go to offices, stress a lot and work without seeing clock needles to earn wages either daily, weekly or on a monthly basis.
Women had very limited opportunities to study and were always inferior to men. They never really had the liberty to do what men were doing and hence they became homemakers. However, in the male-dominated society, some women are braving against all odds to become successful in life.
Here is an Inspirational Story Of Chinu Kala who left home when she was only 15 years old with just Rs 300 in her pocket. She left the home with a bag of clothes in the wake of an argument with her father.
In fact, she spent that night at a railway station. Later on, she decided to become a salesgirl making INR 20 daily and then slowly climbed up the ladder bit by bit.
After a lot of hard and smart work in the initial years of her life, she went on to built Rubans Accessories, which is a INR 40 crore turnover fashion jewellery brand.
The jewellery brand which she kick-started from a 36 sq ft stall in a Bengaluru mall in 2014 which had expanded to five stores by 2018 with a turnover of Rs 3.34 crore became an online brand during the nationwide coronavirus lockdown and saw a massive growth.
“So far we have sold one million pieces of accessories,” says Chinu. Today, she lives in a posh 5,000 sq ft house in Bengaluru which is located near the Phoenix Mall with her husband and a 10-year-old daughter. She also owns a BMW 5 series.
“I still work for 15 hours or even more everyday and want Rubans to garner 25% of the (estimated Rs 21000 crore) fashion jewellery market share in India,” says Chinu.