India is the largest producer of movies in the entire world. Bollywood, Kollywood, Tollywood and other regional cinema industries together produce more movies than any nation in the world.
At times, some popular faces act in advertisements. It is no doubt that people earn a handsome amount of money through TV ads. There are plenty of actors who have grown in popularity by acting in advertisements.
Many brands today learnt the tricks and trade of how to use humour to their benefit in their advertisements. At times, the actors or actresses cross their limits by doing weird stuff upon listening to the advertisement makers.
One of the South’s most talented and glamorous actresses, Rashmika was recently named Google’s National Crush of India. The stunning actress appeared in a number of blockbuster movies including Geetha Govindam.
Rashmika is one of the busiest heroines in India. She is occupied with several projects in different languages. Meanwhile, Rashmika is also signing several brand endorsements of late.
Recently, the actress came under fire for her recent advertisement. She was seen in the advertisement of men’s undergarment brand Macho. She featured alongside Vicky Kaushal in these commercials. In the advertisement, we can see Rashmika staring at the strap of Vicky Kaushal’s underwear.
Netizens launched a scathing attack on Rashmika for acting in such commercials. People were of the opinion that the standards of this campaign are very low and is sending a wrong message to society.
“The advertisement of Amul Macho was TERRIBLE. These Cheap ads are not expected from you Geetha,” wrote a user on Twitter.
“Nowadays what is going on with underwear advertisements. 1st Lux Cozi ad was making nonsense and discomfort on TV and now MACHO ad also going on the same path. What the hell is happening with the publicity team of underwear, deodorant companies,” wrote another user.
Although there is an immense backlash on social media, brand and the advertising agency haven’t responded to the criticism yet.