He is the man, Sandeep Katariya who became global CEO of Bata

CEO (Chief Executive Officer) is the highest-ranking executive in a company or organisation. They play a substantial role in running the business and they are paid handsomely for their stature. Their primary role is to make major corporate decisions, managing the whole operations as well as the resources of a company.

In a proud moment, footwear major Bata Shoe Organization made a big announcement that India CEO Sandeep Kataria would be appointed as Global Chief Executive Officer.

With this, Kataria has created history by becoming the first Indian to be elevated to the global role of the of Bata. He takes over from Alexis Nasard, who is stepping down after almost five years in the role, the company said in its statement.

Kataria joined Bata India as its CEO in 2017. He has earlier worked with global firms such as Unilever, Yum Brands and Vodafone in India and Europe. He has been directly involved in leading businesses and powerhouse brands that command impressive consumer following and extensive global reach, the statement said.

Speaking about Kataria’s appointment, Ashwani Windlass, Chairman – Bata India Ltd, said, “I would like to congratulate Sandeep on his well-deserved promotion. Over the past few years, the India team has delivered exceptional growth in footwear volumes, revenues and profits, and has strengthened Bata’s customer measures in a highly competitive footwear market. The Bata Group and Bata India both stand to benefit greatly from Sandeep’s extensive experience.”

Sandeep Kataria expressed, “I am honoured to accept this new appointment and excited by the journey ahead of us. Bata is a brand with an enviable reputation for high quality, affordable footwear. I have been privileged to be part of Bata’s success in India and I look forward to building further on our proud, more than 125-year history as shoemakers to the world. While 2020 has presented unique challenges, the appeal of our brands and the passion of our people provide every reason for confidence regarding our prospects in the years ahead.”

Bata which is surprisingly the favourite footwear brand of every Indian family, and has several outlets in every city and the littlest town ever in India is manufactured in Lausanne, Switzerland and was established in 1894 in Zlín, Moravia by a group of shoemakers. Bata has an amazing shoe collection, quite comfortable and cost effective which makes Bata sound too indigenous and humble to be a foreign brand.

Bata operates in more than 70 countries and has 35,000 employees. In India, Bata sells about 50 million pairs every year and serves 120,000-plus customers every day.

Writer, historian, and activist Dharam Sikarwar is a very active author The Youth. He writes on national and international issues, environment, politics. He is an avid book reader as well.