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Meet Narendra Bansal, the man who made Index India’s third-largest selling mobile phone

There is nobody in this world who wants to lead a frugal life. Though we all dream of being successful very few of us actually get to relish the taste of success. Many of them give up dreams midway due to lack of perseverance or loss at some point or some distractions. But none of these negative factors defeated Narendra Bansal as he pushed himself to do better and hence he succeeded in becoming a great Indian entrepreneur.

Today, he is the founder of Intex and his net worth is estimated at Rs 800 crore. Let’s learn about his story. The founder of Intex Technologies ‘Narendra Bansal’ once used to take pictures in Birla temple in the national capital and sell it by sticking it in key rings.

Credits: Google

From starting with only 20,000 rupees with a blend of smart work and hard work, he reached his company at the peak. In 2015, his son and Director of Intex Technologies by the name of Keshav Bansal bought the IPL team ‘Gujarat Lions’ and added yet another achievement.

Narendra always dreamt of becoming an Entrepreneur from the beginning but instead of joining his father’s work, he wanted to make a mark and create a legacy on his own. During his college in the 1980s, there was a lot of demand for audio-video cassettes and Narendra took advantage of this opportunity and purchased audio cassettes from the wholesale market. It was then he started selling them in the local retail market like Palika Bazar, South Extension and Chandni Chowk.

He learnt that from the degree of commerce, he won’t get much money. Initially, there was no investment in it because he was fulfilling the orders of retailers. With this work, he was getting massive profits and they started earning Rs. 2,000 to 3,000 every month.

After graduating in the year 1986, he started earning somewhere around Rs 8,000-9,000 a month from the business. In fact, this amount of money was huge at that time. In September 1994, he started his company by the name of “International Impex” with an investment of just 20,000 in Delhi. This company imported floppy disks, ethernet cards and other important accessories.

In three years of work, he made contacts in markets like Korea and Taiwan and at the same time, he started assembling computers and began offering sales service to the customers. Within a year, the company’s turnover reached 3 million. He then added consumer durable products like a multimedia speaker, DVD player and home theatre to his business.

He achieved tremendous success with the Intex Home Theater System and soon after that, the company never looked back and in a few years, he founded Intex Technologies, a smartphone, consumer durables and IT accessories manufacturing firm which is India’s third-largest selling mobile phone company with an annual turnover of Rs 8,000 crore.

Written by Sagar Abhinandan

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