Usually, 8-year-old kids probably play video or PC games, assemble toy bricks, solve some puzzles, watch cartoons and so on. In an age where kids play with toys, this 8-year-old elementary school kid, Ryan is making millions in revenue in a year from his YouTube account, according to Forbes.
Ryan ToysReview, popular YouTube star took the No. 1 spot in 2018 on Forbes’ annual list of the highest-earning YouTube accounts.
Ryan the 8-year-old “host” of Ryan ToysReview, a famous toy-review channel on YouTube, jumped from No. 8 to No. 1 on Forbes’ annual list of YouTube stars who are earning the most money.
A family-run YouTube channel named Ryan ToysReview earned about $22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $11 million the year before. The estimate of $22 million put Ryan ToysReview ahead of controversial star Jake Paul ($21.5 million).
In 2016, The Verge profiled the channel and Ryan’s parents, who have shot and produced the account’s frequently (nearly daily) released videos since Ryan ToysReview started in March 2015.
Ryan ToysReview started out at a slow pace until a July 2015 video went viral on social media platforms. The video shows Ryan opening and reviewing a box containing more than 100 toys from Pixar’s “Cars” series. The video has close to 935 million views.
The channel keeps the young kids engaged in the latest activities as it reviews new toys or kids’ food products. The most interesting part is that the videos feature some enthusiastic commentary from Ryan with off-camera guidance from his mom and dad.
Ryan also signed a deal with Walmart to sell a toy line- “Ryan’s World” exclusively in over 2,500 US stores and Walmart’s website. Besides that, he has a brand collaboration deals with Colgate, Nickelodeon, Roku, etc. Additionally, he has his own set of toys and merchandises that his followers love to afford that is being sold at Target, Amazon and Walmart. The kid even has media deals with networking giant Hulu.
Ryan ToysReview has a massive fan-following with as many as 22 million. Today, the eight-year-old is the highest-paid YouTube star in the world this year.